Ice Syrup is a unique, one-of-kind food product with unlimited versatility, endless applications and the ability to morph flavours and enhance foods both as a stand-alone food and beverage condiment or an ingredient in multiple food applications. To illustrate what he sees ahead for his new product, Murdza points to the example of balsamic vinegar, first introduced to the U.S. market in the late 1970's. 'Sales of balsamic in North America began with two thousand cases coming in a container load of products from Italy. Today, the global market for balsamic is more than two hundred million bottles a year, and it's a 'go-to' product. We see the same type of opportunity for Ice Syrup if it's supported''. more... See more text