Staying true to the rich heritage - and authentic, all-American spirit - of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. We gave them their distinctively Lucky look by literally putting them through the wringer - ripping, fraying, sanding, patching and washing by hand - to give them true character and soul. Our jeans are made for the free-thinker, the artist, the dreamer; they're made to dance, work, run, jump, play and rock 'n' roll (just like you). Our inspiration doesn't just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. more... See more text