Choose Life - Choose Luminite?Arrive Alive?. Sporting the Luminite EN471 standard reflective safety chevrons in a bold, contemporary aesthetic, other road users will see you night and day. There?s never been more good reasons to be cutting around the city on two wheels. Make sure that you are noticed in more ways than one.Great style on and off the bikeThe Endura Urban Riding collection, is the antithesis of the stock Hi-Viz and Black commuter uniform. Minimal, detailed, confident, yet supremely practical and versatile, without being elitist. The Endura Urban Riding collection is styled to look as great off the bike, as it works on the bike. more... See more text