W3 consists of three design professionals who have collaborated on past projects both as independents and for design consultancies. W3 develops interpretive, public environments including themed attractions, science centres, zoos, aquariums, museums and visitor centres.Much like the expression, 'form follows function', at W3, 'content informs design'. The stories to be told are the heart and soul, or the 'why', of any project. They form the foundation for design and guide core design decisions, especially during the project's initial phases. Thoughtful planning, strong themes, and a clear vision are the foundation for a successful project. We work in an open and collaborative way to create engaging, interactive environments. Our goal is to invite learning and to inspire in fun and informative ways. more... See more text